Today I am so pleased to welcome Heidi Cullinan to Joyfully Jay. Heidi has come to talk to us about her latest release, The Devil Will Do. She has also brought along a great giveaway. Please join me in giving Heidi a big welcome!

The Devil Will Do Blog Tour

Something Wicked This Way Comes: Heidi’s Kinky, Dark-Edged Fairytale

I’ve resigned myself to being a subgenre flitter, writing mainly in contemporary but dabbling into historical, paranormal, and fantasy. My fantasy always whispers into edges of darkness, and a lot of it is sensual or slightly kinky. The Devil Will Do is a full-on swan dive into both.

I wanted to play with the concepts of pain, of consent, and of the razor-edge between loving one’s humiliation kink and being consumed by shame in an unhealthy way. When I wrote it the first time, I will confess I got the better of myself, and when faced with a few hard issues, I sort of skirted them, which taught me the hard lesson that going halfway is worse than not going at all. So this time, I went further, and harder.

This book is pretty kinky. Eryn has sex with, um, a lot of people before he connects with his prince charming, and Wyn is pretty clear he intends to enjoy passing Eryn around into their HEA. When I revisited the book I edited down some sections and greatly expanded others, and the biggest section I expanded was the sex. This is as close to full-blown erotica as I come, possibly arriving there full-stop.

The other element about this book I drilled down on was the darker edges. I took out some of the grimmer parts that I found, in the passage of time, I didn’t care for, but doing that ended up having me put in some other shadows. I think this happened because the biggest thing I’ve always been exploring in this story is the idea that it’s scary to know you want something a lot of people will judge you for. Homosexuality is the least of Eryn’s problems. He truly loves being not only subjugated but shamed, and that leads him into some terribly grey areas, especially inside his own head. I’ve had dark sexual fantasies in my head since the first whispers of puberty, and I always kept them to myself because I damn well knew better. I wrote them down and usually burned them, literally. Even when I was trying to write for publication, I would often start secret files where I would let all the shackles off and just go.

Without entirely meaning to do so, The Devil Will Do became the place where I faced my own demon about what I write and how and why. In approaching it this time, I came armed knowing what I was coming for, and I must say, I’m proud of the result. This story is absolutely not for everyone. But if you heard me say “this is really kinky and a little bit dark, and there’s some dub-con and humiliation kink and some orgies” and you got quietly excited? Come on over. I got something for you.


The Devil Will DoIn a land unforgiving of indulgent, dangerous sex, merchantman Eryn does his best to keep his desires in the dark…until the plight of a beautiful prince leads him out of the shadows and into adventures both sensual and terrible.

Capture, curse, and torture litter Eryn’s road to true love, along with carnal delights beyond his most wicked imaginings. His strengths and limitations are exposed—and the hard truth, that nothing holds him back more than the monster of self-loathing in his heart. Prince Wyn might be everything he’s dreamed of in a man—and master—but before Eryn can accept the exquisitely wicked affections of his one true love, he must first save himself…from himself.

This novella was originally published under the title Sweet Son and has been significantly revised.


Heidi CullinanHeidi Cullinan has always loved a good love story, provided it has a happy ending. She enjoys writing across many genres but loves above all to write happy, romantic endings for LGBT characters because there just aren’t enough of those stories out there. When Heidi isn’t writing, she enjoys cooking, reading, knitting, listening to music, and watching television with her husband and teenaged daughter. Heidi is a vocal advocate for LGBT rights and is proud to be from the first Midwestern state with full marriage equality. Find out more about Heidi, including her social networks, at


Heidi has brought a copy of The Devil Will Do to give away to one lucky reader. Just leave a comment at the end of the post to enter. The contest ends on Thursday, February 19th at 11:59 pm EST.

Heidi has also brought along a tour wide, Rafflecopter giveaway.  Just follow the link below to enter.  

Rafflecopter giveaway

  • By entering the giveaway, you’re confirming that you are at least 18 years old.
  • Winners will be selected by random number. No purchase necessary to win.  The number of eligible entries received determines the odds of winning.
  • If you win, you must respond to my email within 48 hours or another winner may be chosen. Please make sure that your spam filter allows email from Joyfully Jay.
  • Winners may be announced on the blog following the contest. By entering the contest you are agreeing to allow your name to be posted and promoted as the contest winner by Joyfully Jay.
  • Prizes will be distributed following the giveaway either by Joyfully Jay or the person/organization donating the prize.
  • By entering you are agreeing to hold Joyfully Jay harmless if the prize or giveaway in some way negatively impacts the winner.
  • Readers may only enter once for each contest.  Duplicate entries for the same giveaway will be ignored. In the event of technical problems with the blog during the contest, every effort will be made to extend the contest deadline to allow for additional entries.
  • Void where prohibited by law.
FILED UNDER: Giveaway, Guest Post
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